Top Live Shopping Apps in Nigeria Where Buyers Are Actually Spending

The way Nigerians shop is evolving—and fast. While traditional e-commerce platforms still serve a purpose, they’re quickly being overshadowed by live shopping apps that combine entertainment, trust, community, and speed in one addictive experience.

From Lagos to Abuja to Port Harcourt, buyers are spending more time inside livestream commerce platforms, watching sellers demo products in real time, asking questions, and checking out instantly—no endless catalog scrolling required. It’s a shift driven by culture, technology, and user behavior unique to Nigeria’s digital economy.

In a market where face-to-face communication still rules and where buyers prefer human interaction over faceless product listings, live shopping is perfectly suited to the Nigerian consumer mindset.

If you’re a seller, creator, or brand looking to capture Nigeria’s mobile-first, socially connected market, this breakdown is for you. Here are the top live shopping apps in Nigeria right now—and why they matter.

1. Auqli – Nigeria’s Live Shopping Powerhouse (Built for Community and Commerce)

Auqli isn’t just another e-commerce tool—it’s Nigeria’s first platform built specifically for live shopping. Designed for sellers, creators, and small business owners, Auqli turns livestreams into real storefronts where commerce happens in the moment.

What makes Auqli the standout leader:

• Seamless mobile livestreaming: No third-party apps or complicated setups. Go live straight from your phone and start selling.
• Interactive product tagging: Display your items during the stream so viewers can buy immediately—without leaving the video.
• Live chat that builds trust: Answer questions in real time, shout out viewers by name, and close sales on energy and connection.
• Drop tools and waitlists: Create anticipation and urgency by dropping limited items and letting fans sign up when they’re sold out.
• Designed for African sellers: Auqli is tailored to low-data connections, mobile-first audiences, Naira transactions, and solo business owners who don’t have tech teams.

More than just a sales app, Auqli is a social-first, performance-driven commerce platform where Nigerian sellers don’t just transact—they connect, engage, and grow movements.

Whether you sell thrift, skincare, food, digital products, or local crafts, Auqli was made to turn your hustle into a show—and your stream into a shop.

2. Facebook Live + WhatsApp Commerce – Still Powerful, But Manual

Despite the growing dominance of dedicated platforms, many Nigerian sellers still use a combination of Facebook Live and WhatsApp to drive sales. Here’s how it usually works:

• Sellers go live on Facebook, showcasing products and engaging followers.
• Interested buyers comment or send DMs.
• Sellers follow up post-stream using WhatsApp to confirm payment, arrange delivery, and share updates.

Why this method works:

• Massive audience base: Facebook remains one of Nigeria’s most-used social platforms.
• Familiarity: Sellers and buyers are already comfortable with WhatsApp as a communication and transaction tool.
• No technical barrier to entry: Anyone with a phone can start.

But this method also comes with major limitations:

• Sellers have to manually track every buyer comment.
• There’s no structured inventory, cart, or checkout flow.
• Delivery follow-ups are inconsistent, and it’s hard to scale.

In comparison, Auqli simplifies this chaos by combining livestreaming, selling, checkout, and tracking in one platform—so sellers can focus on engaging and converting, not chasing comments and phone numbers.

3. Instagram Live Commerce – Great for Visibility, Weak for Conversions

Instagram is a powerful platform for brand-building in Nigeria, especially for fashion, beauty, and lifestyle sellers. Many use Instagram Live to connect with followers, preview drops, or do quick sales shows.

The good:

• Highly visual. Great for showcasing trendy products.
• Strong engagement with Reels, Lives, and Stories working together.
• Follower base can grow fast with viral content.

The downside:

• Instagram doesn’t support in-stream checkout in Nigeria.
• Sellers still rely on comment chasing and DMs to convert buyers.
• There’s no structured product tagging or drop calendar for monetization.

Instagram works best as a discovery engine, not a full sales solution. Smart sellers use IG to grow their brand—but move buyers to Auqli for professional selling and fulfillment.

4. TikTok Live (Rising Fast, Still Limited in Nigeria)

TikTok is one of the fastest-growing platforms in Nigeria, particularly among Gen Z and young millennial buyers. TikTok Live allows creators to showcase products with personality, humor, and energy.

While TikTok Shop features haven’t fully launched in Nigeria, sellers are still using the live feature to drive buzz. It’s perfect for building brand awareness and hype.

But there are key limitations:

• No native payment tools for Nigerian sellers.
• No in-stream tagging or automated order systems.
• Sales happen outside the app, typically via WhatsApp or links.

As the ecosystem matures, TikTok may eventually offer full commerce integration. But until then, creators need a platform like Auqli to close sales and manage operations.

Why Nigerians Are Choosing Live Shopping Over Static Platforms

Live commerce solves a lot of pain points Nigerian buyers face on traditional marketplaces:

• No human contact: Static sites lack warmth and trust.
• Slow responses: Questions go unanswered or take hours.
• Product uncertainty: It’s unclear what you’re really getting.
• Delivery anxiety: No real communication once you pay.

Live shopping fixes this:

• Buyers ask questions and get answers in real time.
• They see the seller’s face, energy, and tone—building trust.
• They get entertainment, not just information.
• The checkout and follow-up experience feels personal.

It’s market day—but digital. It’s the live Lagos hustle, the Aba showroom energy, the Ikeja electronics row—all through a screen.

And no one captures that better than Auqli.

Final Verdict: Which App Is Right for Nigerian Sellers?

If you're just testing the waters, Facebook or Instagram might help you warm up your audience.

But if you’re serious about:

• Scaling your sales
• Streamlining your operations
• Converting viewers into fans and fans into repeat buyers

…then Auqli is the clear winner.

It’s mobile-first, Naira-ready, seller-friendly, and designed for exactly how Nigerians shop: fast, visual, energetic, and real.

Join Auqli or sign up for the waitlist today. Because in Nigeria, shopping has always been a conversation—and Auqli just put it online.